If you’re somebody who really struggles with keeping your hair looking smooth, I might just have the brand for you. 72 Hair was new to me before the end of last year, but they are a really exciting brand who really understand how to look after your hair. The creators of 72 are responsible for bringing keratin smoothing treatments to the UK, plus they have over 72 years of combined experience in the hair industry – so they know a thing or two about our hair. 72 Hair’s mission is to ensure everyone can achieve the same perfect results regardless of their hair texture and type. So whether you have hair that is over processed, coloured, afro hair or hair that’s never been treated – this brand is for you!
72 Hair have created a range that creates healthy, gorgeous hair with minimum effort and maximum style. After years of research and development, they devised a new generation of gel based keratin – which they say is guaranteed to offer consumers the power to eliminate the daily struggle of maintaining perfect looking hair. They use the gel based keratin in their lovely salon-based treatments. Alongside there lovely salon treatments, they also have the 72 Hair product collection. The product collection includes six lovely products: there is a Nourishing Shampoo, an SLS-free Intense Moisture Shampoo, a Hydrating Conditioner, an Intense Replenishing Mask, a Blow Dry Cream and a Repairing Oil. In all the products you will find Hydrolysed Keratin (which revitalizes the hair and helps rebuild strength), Collagen (which creates a protective shield against irritation) and Hydrolysed Silk (which protects against environmental damage).
I have permed, coloured hair which suffers with being a little frizzy, but despite all the chemicals still actually ends up quite greasy. I’ve been testing three products from the collection, which are all absolutely lovely. The Intense Moisture Shampoo* (£14.99 here) is SLS free, so it’s perfect for people like me who have chemically treated hair. This shampoo is quite thick and it has a really fresh scent – as you apply it to the hair it feels really moisturising and the sulphate free ingredients balance moisture levels, without stripping the hair. The Hydrating Conditioner* (£14.99 here) is very similar to the shampoo, as it has a thick texture with a lovely fresh scent. This product has been designed to nourish hair, even when it’s incredibly damaged – it even protects against sun exposure, pollution and harmful UVA. The Repairing Oil* (£14.99 here) is designed to be a luxurious oil for all hair types – even in my greasy locks it just leaves my hair looking shiny and pretty. It’s been created with Cocoa Oil, which softens the hair whilst leaving no residue.
The products form 72 Hair are definitely at a premium price point, but they honestly offer great ingredients and also protection from all the harmful processes we put our hair through! All the products are available online from the 72 Hair website and selected salons nationwide; including Rush Salons, Josh Wood Atelier, Jo Hansford and Paul Edmonds.