The Eylure Brow Crayon comes packaged in a sleek white box, with some very basic typography, which I think looks really sophisticated. Inside the box, you get a black tube which is matt and has some white writing on the tube. The product itself is a retractable pencil, you just twist the top of the pencil and it appears.
I have to say that the how formulation of the crayon is completely different to any other pencil I've tried before. The crayon itself is quite a soft pencil, so you do not have to apply much pressure to use it, which I love. The pencil is very pigmented, so you just need a light hand, a little goes a long way! The crayon itself is a waxy texture, which means that it's quite a heavy texture, but that it holds your brows in place all day. The texture also allows you to create real shape in your brows, what I tend to do is fill in my brows with the pencil, if I end up applying too much product, I brush my brows through with a spoolie.
All-in-all I'm really impressed with The Eylure Brow Crayon, and it's only £6.45 which I think is a really fair price. If you're interested, it comes in three colours; blonde, mid brown and dark brown. I opted for mid brown, which is the perfect shade for my brunette brows!