Friday, 19 May 2017

#PaintItLoud | New Lip Paints from L’Oreal

The latest range from L’Oreal is all about colour without compromise! The aim is to allow the consumer to really play with colour, offering a highly saturated lip paint collection. L’Oreal want us to throw all rules out the window and to really experiment with colour. They say that whether you’re a colour pro, or someone who likes things more understated – there will be something for you! The new Lip Paints* are part of the #PaintItLoud collection, which offers us everything we need to suit our mood on any given day.

The #PaintItLoud is all about expression, taking inspiration from (unsurprisingly) the world of paint. L’Oreal think we have a lot to learn from paint – including the vividness of the shades, the dripping formulation or the rich pigmentation. The whole collection covers eyes, lips, nails and cheeks – today I wanted to introduce you to the new Lip Paints! 

With all this paint inspiration in mind, it’s not surprising that the new Lip Paints are beautifully and vividly pigmented. The Lip Paints arrive in little squeezy tubes, which remind me a lot of the little paint tubes I used to have as a kid. I was expecting them to be something that you squeeze onto the lip, so I was really pleasantly surprised to see that they actually have an applicator inside. The brush inside offers you a highly-controlled application, which a brush which is ultra-precise, meaning you can get the perfect definition on the lips.

The Lip Paints are available in two different formulations – there are six liquid-matte shades and five rich lacquers – offering a total of 11 shades. Both sets of formulations cover everything from nudes, to pinks, to bold hues – perfect for both the lovers of extreme colour and those of us who like it a little more understated. The formula offers an opaque wash of colour, which is combined with a fixing liquid base. This offers a smooth finish on the lips which just lasts and lasts!

I have three shades from the collection to show you today, they are swatched from top to bottom below. The first is from the Lacquer collection and is aptly named Gone With The Nude* (shade 101). The other shades are part of the Matte collection: Wuthering Purple* (shade 207) and Apocalypse Red* (shade 205). The L’Oreal Lip Paints are available to buy right now, priced at tiny £6.99 each. 

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