Wednesday, 25 March 2015

La Roche-Posay #SkinChecker & Anthelios Launch

On Thursday night I was invited down to Rook & Raven in London, to hear about the latest from La Roche-Posay. They had a lot of exciting information to share, including brand new Anthelios products and the #SkinChecker campaign.

Event pictures are by Jon Bradley

Innovation in suncare products
Long gone are the days of greasy, tacky, suncreams that make your skin feel horrible. La Roche-Posay have launched brand new Anthelios products. The Anthelios product range cater for every skintype; whether you have dry, combination or even oily skin. Completing the full sun care line up for La Roche-Posay is the new 'Comfort' range. The Comfort range has been improved in 2015 with the addition of 'Baicalin'. The range protects against UVA and UVB, it's water resistant and there's no sign of oil either. The Comfort range features three products; a SPF 30, SPF 50+ and a SPF 50+ BB Cream! The Comfort range joins the 'Ultra-Light' range for normal/combination skin and the 'Anti-Shine' range for oily skin. 

If you care for somebody, have a look at their beauty spots
If all that wasn't enough they've also launched the #SkinChecker campaign. Which comes with a video unlike anything La Roche-Posay has ever done before! If you haven't seen the video, you can watch it below. BEWARE because it's pretty damn cute and a bit of a tear jerker! I'm a huge advocate for looking after your skin and encouraging your loved ones to do the same. Check the skin of your loved ones, whether they are your Mum, Dad, Sister, Brother, Son, Daughter, Boyfriend, Girlfriend... you get the picture! If you spot anything that doesn't look quite right, get it checked out!

I was handed a very generous bag of goodies as I left, so I'll be bringing you reviews of the new Anthelios as soon as I've tested them. If you're already sold, you can check them out on Escentual. 

Special thanks to Jon Bradley and La Roche-Posay for the stunning pictures of the event!

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