Sunday, 30 September 2012

Weekly Wants #31: Generation Q

I've never been someone who's been overly excited by Illamasqua, most of the collections are a bit too busy for me and I'm not overly adventurous with make up. But no, Illamasqua are not happy enough to let me go through life without falling in love with something that I NEED from them.
The Generation Q collection is absolutely stunning, effortless beauty which anyone can use, not just the uber-brave girls that I envy! I just wish I had a fortune to spend on getting all my favourite bits! Hopefully something from this set will join my collection before they disappear forever! 

"Generation Q is a celebration of individual self-expression. Ageless, and without limits or restrictions. It's our declaration to the world that beauty is inclusive, not exclusive. In fact, Generation Q is a clear message to everybody, everywhere that beauty is not young, old, black, white, male or female, but anything, everything and everyone. Illamasqua has become a lone voice in an industry controlled by the world's beauty cartels – cartels, which we believe, have forced their soulless definitions of beauty onto the world. We are proud to launch our new collection – Generation Q – a new, dynamic range that provides the industry's only antidote to the cartels' homogenised and prejudiced vision of beauty. So in typical Illamasqua style, we have done something that no other brand would or could do. The Generation Q campaign will go against the industry's despicable taboo, by featuring older models as well as young. In fact, Generation Q models aren't models at all, but real make-up fans, with a real sense of their own beauty. The future of beauty is changing and we are the new voice of a brand new generation - Generation Q, where beauty has no age limits." 

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