Iconic London is a beautiful brand, which was founded by Jade Elliott in 2015, when Jade sold her car to start a beauty brand from her bedroom. Since then Iconic London has gone from strength to strength – quickly moving from a bedroom start-up to one of the biggest beauty brands on the market. Not only is Iconic London well loved by beauty bloggers across the world, but also by the likes of Kim Kardashian and many other famous faces. I’ve always watched the brand from the distance, so I was really excited when their famous Illuminator Drops* arrived in the post.
I have such a soft spot for highlighters in general, but I’ve always loved how easy liquid highlighters are to use. The best bit for me is how versatile they are as a product, giving you lots of different ways to get a gorgeous glow. The Iconic London Illuminator Drops are no different – offering you a beautiful concentrated liquid shimmer. The Iconic London Illuminator Drops are available in three different shades: there is ‘Shine’ (a pink-based shimmer which adds pearly shine), Original (a champagne-toned shimmer to add golden shine) and Glow (a terracotta toned shimmer which offers a bronze glow). I have Shine, which I was super happy about, as pink highlighters are something I use every day!
Whether you add Iconic London Illuminator Drops to your foundation, primer or moisturiser, or add the drops directly to your cheekbones – you really won’t be disappointed. When you add them directly onto the skin, they blend beautifully into the skin and really accentuate the ‘high points’ of your face. When you mix them into another product, they really enhance the finish of your skin, creating a ‘soft focus’ effect and fixing your skin if it looks a bit dull or lacklustre.
I also love the packing of the Iconic London Illuminator Drops, which feels very premium and very pretty. It arrives in a glass jar, which lets the colour of the highlighter to shine through the packaging. Each of the jars is finished with simplistic black lettering, which just feels very chic and sophisticated. You unscrew the lid which reveals a dropper, which lets you distribute the product very easily, without getting yourself in a mess!
The three Iconic London Illuminator Drops shades are all available from the Iconic London website, priced at £30 each.