Wednesday, 13 June 2012

Meet The Brand: Essie

I was quite excited when I brought these, there's something quite special for me when I buy myself something quite high range and expensive as a little treat!

As it's the first time I've ever featured Essie, I thought it would be quite good to tell you a little bit about the brand!

"For more than 30 years, essie has been an industry icon, trusted by beauty professionals, celebrities and even royalty – an American classic that allows women all over the world to express themselves and have fun with color and whimsical names. When it comes to the guaranteed professional, high-quality manicure standard, essie nail polish is the go-to brand."

The American brand Essie first burst onto the nail polish market in 1981, lauching a tiny 12 "unconvential" shades, followed by their top and base coats in 1982 where in the same year the brand was set to be sold in Japan. Over the years Essie has huge celeb support, first by Joan Rivers and then by none other than the Queen! In 1996 Essie gets its first offical award from Allure Magazine for "Best Nail Polish Colours" but of course since it's been backed by vertually every magazine on the market!

All essie nail polishes are DBP, Toluene and Formaldehyde free. 

Famous shade: Ballet Slippers
Essie makes many of the country’s top-selling and most loved nail colors including:
ballet slippers, mademoiselle, turquoise and caicos, sugar daddy, chinchilly, sand tropez, merino cool, lady like, vanity fairest, and wicked. But in addition to nail color, essie also makes a full range of nail care products created for the individual needs of all nail types.

Best-selling nail care products include: no chips ahead, good to go, all in one, grow stronger , grow faster, smooth trick, disappearing trick, feed me, rock solid, let it shine and matte about you.

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