When you step out the drugstores and the huge major department stores, there are not many stores on the UK high street that do beauty really well. It's quite surprising that beauty is such a huge industry, but it's not scaled into small boutique stores. Indulge Beauty is exactly that - a brand new way to shop, right here in the UK at London's Westfield Stratford City and online. Indulge Beauty is a completely new, revolutionary and interactive way to shop, I'm here to tell you all about it!
The new standalone Indulge Beauty store at Westfield Stratford City has been designed to be a gender-fluid, exciting new beauty destination. When you step inside their doors, they have over 120 amazing brands, which cross the lines between cult, classic and emerging, to bring you everything you could ever want. The brands cover everything you could ever need from a beauty store - skincare, make-up, haircare and fragrance, and you've guessed it - they cater for both men and women. The brands include some of my very favourites including Makeup Forever, The Ordinary, Beautyblender, Stila, Urban Decay, Boucleme and Nudestix - among a LOT whole host more. These examples really do just scrape the surface!
Indulge Beauty is all about playing, offering you the ultimate beauty playground to play in, giving you the power to make your own beauty decisions. They don't want to create a scary environment, instead they invite you to experience, play with makeup and swatch to your hearts content! It's a place you can go and be you, be brave and be bold!
The concept for Indulge Beauty was the brainchild of The Fragrance Shop entrepreneur Sanjay Vadera. They were sick of shopping in a way that failed to meet the needs for cross-brand, cross-category and cross-gender beauty, identifying a true gap in the market for something new. Whilst I've not yet had the chance to check out the amazing store, shopping online is an absolute breeze. There are so many amazing products and they are all arranged in simple, easy categories, with a huge selection of brands available - no matter your budget.
Join in the fun by sharing your thoughts on social media, using the What's #YourIndulgence hashtag. Shop Indulge Beauty in the Westfield Stratford City store, or online at www.indulgebeauty.com