The Ordinary is honestly everything you want in a beauty brand. They have all the clever innovative products and treatments, offering clinical technologies and results, with real integrity in skincare. The Ordinary feel that the need for development has pushed up the prices of skincare to astronomical levels. They want to celebrate skincare integrity by offering pioneering skincare, at prices that don't break the bank. Hence The Ordinary's simple and easy-to-remember tag line; Clinical formulations with integrity.
Fans will know that DECIEM have a dedicated team who experiment with materials chemistry and biochemistry. They have brought us innovation through their two core brands; Hylamide and NIOD. They now feel that it's time to strip back to basics and really differentiate between technologies that are "groundbreaking" and products that are now the everyday norm. A lot of products on the market were groundbreaking at the time, but they now no longer warrant insensible pricing strategies.
The Ordinary takes pride in providing good quality products, with prices that represent the true price they take to create - without the hike in price describing older technology as breaking news. The new brand has ten new products, with everything from Rose Hip Oil, to Retinol, to Lactic Acid. The two products I have here are Hyaluronic Acid 2% + B5* and Alpha Arbutin 2% + HA*.
Hyaluronic Acid is not a stranger to those of us who are obsessed with skincare. Hyaluronic Acid 2% + B5 is a formula made with with ultra-pure, vegan Hyaluronic Acid. The formula combines low-, medium- and high-molecular weight HA, which means that the product is absorbed by different layers of the skin. This product offers the skin hydration, in a oil free formula boosted with Vitamin B5 which also enhances surface hydration. You simply apply the formula to the skin in the morning and nighttime, after cleansing and before creams.
Alpha Arbutin 2% + HA is a serum product that combines Purified Alpha Arbutin
and Hyaluronic Acid. Alpha Arbutin is a new product to me which I've never heard of, but it reduces the looks of spots and hyper-pigmentation. This product uses a high 2% concentration (the standard on the market is 1%) and is supported by a next generation
form of Hyaluronic Acid, to help it absorb into the layers of the skin. Again you simply have to apply a few drops to face in the morning and evening, however in the morning it's important to remember to use sun protection.
The Hyaluronic Acid 2% + B5 retails for a TINY £5.90 and Alpha Arbutin 2% + HA retails for £7, you can pick up the products from the DECIEM website.
